Cloud Giants Drop Data Walls to Stem Customer Churn
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Cloud vendors like Amazon, Microsoft, and Google are relaxing data egress fees to retain customers as competition increases and the multi-cloud world becomes a reality.
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Regulatory pressure and consumer backlash against walled gardens are also driving cloud vendors to reduce these fees and friction of moving data.
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Enterprise customers are pushing back against egress fees which make it difficult to share data across platforms and divisions.
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While a nice PR move, egress fees are only one cost issue - holistic cloud bills still need to be scrutinized for other hidden fees.
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For startups the cloud vendor feature innovation and loyalty building is more impactful than egress costs which hit larger enterprises moving huge infrastructures harder.