Australia's Booming Creator Economy Needs Support to Reach Full Potential
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The creator economy in Australia is growing rapidly but needs more investment and understanding to reach its potential. Platforms like YouTube have democratized creativity.
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Digital exports from Australia's creative industries are forecast to be worth $16 billion by 2030. Many creators now earn an income from their content.
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Case studies show the journey of influencers like Lucy Jackson and Nikki Westcott in building media empires and fashion brands.
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Other creators like Stephen Travers generate income from YouTube videos and pivot from other careers into full-time content creation.
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Challenges exist around regulation and standards in the influencer marketing industry, which bodies like the AiMCO are trying to address.