Snoopy MoonSwatch Teased for March Launch, Hoping to Recapture Omega x Swatch Magic
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The Omega x Swatch MoonSwatch was extremely popular when launched in March 2022, exciting both watch enthusiasts and the general public.
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Swatch has sold 2 million MoonSwatches in 2023, becoming the 13th best-selling Swiss watch brand. However, excitement has faded due to repetitive releases.
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Swatch is teasing a Snoopy collaboration MoonSwatch to be potentially released on the original's 2-year anniversary on March 26, 2024. Teasers show Snoopy on the moon.
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Snoopy has significance due to NASA's "Silver Snoopy Award" for outstanding contributions to mission success. Omega Speedmasters have received this award.
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The Snoopy MoonSwatch will likely only be available in select Swatch stores initially, with locations still unconfirmed. Release is expected on March 26, 2024.