Sleep-Focused Travel Surges as Stressed Out Travelers Prioritize Rest
• The sleep tourism industry is growing rapidly, estimated to increase by 8% and $400 billion between 2023-2028, as travelers prioritize rest over packed itineraries • Hotels are providing more sleep-focused amenities like temperature-adjusting beds, pillow menus, sleep trackers, and guidance from sleep experts • Brands like Hilton, Park Hyatt, and Six Senses offer specialized sleep suites, programs, and multi-night stays dedicated to improving sleep • Travelers overwhelmingly want experiences centered on relaxation and recharging - over 94% want “slow travel” • Sleep science education is lacking, so travel may be an opportunity to learn healthy sleep habits to continue at home