Dodge's Future Rides on Upcoming Electric Charger Reveal
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Dodge's brand identity is heavily tied to the outgoing Charger/Challenger platform, so the new EV Charger reveal is critical for Dodge's future as a "performance brand".
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Several other Stellantis brands like Chrysler, Ram, and Wagoneer are struggling with weak lineups and unclear identities.
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Dodge has built its image around loud, powerful gas engines which may be at odds with going electric. The Daytona concept tried to acknowledge skeptical customers.
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The new Charger will be revealed on March 5th. It's expected to be an EV with high horsepower and possibly a gas variant too.
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Success of the Charger is critical for Dodge to avoid becoming another struggling Stellantis brand without a clear identity.