Spotify Shifts Podcast Strategy to Leverage AI for Growth and Profitability
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Spotify is shifting focus from original podcast content to tools like AI for translating and creating ads at scale. The goal is to increase efficiency and profitability.
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CEO Daniel Ek pointed to AI-powered translation as a way to increase accessibility of podcasts in non-English markets.
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Generative AI could help lower costs of podcast ads by automating ad creation and customization.
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Spotify-owned Wondery is putting some of its podcasts on Amazon's Freevee streaming video service to increase discovery.
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The Joe Rogan Experience was the most-searched podcast on Google with 135,000 monthly searches, showing the top-heavy nature of podcast listening.
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