Ethical AI Critical for Building User Trust, Says Salesforce Exec
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AI advances raise ethical concerns like biases and need "mindful friction" like checks and balances to build user trust
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Possible "next AI winter" if trust issues or adoption problems emerge from unethical AI applications
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Implement controls so people understand what's happening across an AI system
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AI should play a "co-pilot" role alongside humans, not on "autopilot"
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Salesforce adding warnings for potential biases and having humans review certain AI-generated outputs