NFT Market Crash Creates Uncertainty, But Opportunities Remain for Artists to Thrive Through Community Building and Owned Platforms
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The NFT market has crashed, leaving many artists who thrived now navigating uncertainty. However, there are still opportunities for artists to thrive through new technologies.
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Artists should focus on promoting and selling work long-term by building personal connections and loyal collector bases, not just selling for investment.
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Maintaining ownership of brands through owned platforms is key. Relying solely on marketplaces creates dependence and impersonalizes the buying experience.
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Building engaged communities that support the art, not just the investment value, creates a reliable foundation despite market fluctuations.
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With traditional marketing less effective, artists must get creative promoting work, like utilizing free mints, memberships, physical items, and in-real-life experiences.