Posted 4/9/2024, 5:00:33 PM
Automattic Acquires Beeper Messaging App for $125 Million, Eyes Cross-Platform Potential
- Automattic, owner of WordPress and Tumblr, has acquired Beeper for $125 million to merge with its existing Texts app
- Beeper previously challenged Apple's iMessage dominance and integration before being shut down
- Beeper founder Eric Migicovsky, formerly of Pebble, will lead the combined Beeper/Texts team
- Acquisition price is high considering Beeper lost its fight with Apple and iMessage encryption coming
- Automattic sees potential in universal messaging apps like Beeper with increasing regulation