Gen Z Wields $450 Billion of Spending Power But Makes Choosy Purchases
- They have a lot of spending power ($450bn globally) but are very choosy about what they buy
- They work hard for discretionary income through side hustles and extra jobs
- They thoroughly research purchases across channels before buying
- Quality and sustainability are more important than brand names or lowest prices
- They are willing to try new brands and comparison shop rather than loyalty to one