Posted 1/2/2024, 1:02:00 PM
Streaming Subscription Cancellations Surge as Prices Rise and Viewers Feel Subscription Fatigue
- Customers are canceling streaming subscriptions as prices increase, with 6.3% ditching plans in Nov 2022, up from 5.1% in 2021
- Nearly 25% of major streaming subscribers have canceled at least 3 services in the past 2 years, up from 10% in early 2021
- Top streaming plans can add up to $40/month for basics or $150/month for more options and no ads
- Some customers find it's becoming almost like paying for cable again
- However, 50% of people who cancel streaming return within 2 years