Amazon Discontinues Ring Car Cam After 3.5 Years Due to Unclear Target Market and High Price
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The Ring Car Cam, a connected dashcam from Amazon's Ring, has been discontinued after 3.5 years due to an unclear target market.
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The device straddled multiple product categories - dashcam, home security camera, Alexa device - without finding a clear niche.
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Its high $199 price tag and required $6 monthly fee were difficult to justify compared to cheaper dashcams.
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It did have some innovative features like OBD-II power, Alexa integration and a traffic stop recording mode.
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The discontinuation prompts questions around consumer demand for connected car cameras and other automotive security devices.