Wrapping Paper Wars: Inside the Big Business Tactics of School Fundraisers
• Fundraising through student sales of items like wrapping paper is common in U.S. schools to raise money
• Companies dangle prizes to incentivize kids to sell more products
• The article follows one school trying to raise money to send every student on a field trip
• We learn about the tactics companies use to win a school's fundraising business
• The tradition, though strange, turns out to have some tactical logic behind it