Omega and Swatch Launch New Snoopy MoonSwatch Continuing Popular Spaceflight-Themed Collaboration
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The new Swatch x Omega Snoopy MoonSwatch continues the connection between Snoopy and Omega, building on popular previous Snoopy Speedmaster models.
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Like other MoonSwatches, it will only be available in-store, not online, and purchases may be restricted to one per person.
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Omega was awarded NASA's Silver Snoopy award in 1970 for the vital role the Speedmaster played in the Apollo 13 mission.
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Snoopy Speedmasters commemorating Omega's spaceflight heritage first launched in 2003.
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The new MoonSwatch Snoopy model, dubbed Mission to Moonphase, launches on March 26 exclusively in Swatch stores.