Swift's Blockbuster Eras Tour Spurs Billions in Spending, Small Business Growth, Ticketmaster Scrutiny
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Taylor Swift's "Eras Tour" generated billions in economic activity as fans traveled and spent heavily to attend her concerts. This coincided with the stock market rebound.
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Fans like Kat Mahon spent 5-figures attending numerous shows, despite financial strain, fueling a "revenge spending" trend post-pandemic.
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Small businesses like Seattle craft store Beadworld saw spikes in sales from fans making Swift-themed merchandise.
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The ticketing issues during Swift's tour sale spotlighted problems at Ticketmaster and may spur government antitrust action.
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Beyond economics, Swift is inspiring female entrepreneurship and creativity while putting on critically acclaimed marathon shows.