Posted 1/12/2024, 9:52:04 AM
Mahindra Racing's AI Influencer Campaign Faces Swift Backlash, Cancelled in 1 Day
- Mahindra Racing tried using an AI influencer named Ava to promote sustainability, but faced major backlash on social media and scrapped the campaign after 1 day
- Team boss Frederic Bertrand said the goal was to create an interactive communication tool, not replace human jobs
- Criticism focused on using AI instead of a human and creating a female avatar amid calls for more women in motorsport
- Bertrand argued Mahindra already promotes women in leadership roles across the company
- Pulling the campaign quickly saved Mahindra further criticism, though the failure to execute a creative idea well was still frustrating