Consumers Prioritize Personalized, Science-Backed Wellness Solutions As Health Takes Center Stage
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Consumers want science-backed, data-driven wellness solutions. 58% of US consumers are prioritizing wellness more than a year ago.
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5 trends shaping wellness mental wellness, inclusive wellness, precision wellness, environmental wellness, functional wellness.
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7 high-growth wellness segments women’s health, healthy aging, weight management, in-person fitness, gut health, sexual health, sleep.
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Opportunities in underserved segments like menopause products, aging prevention, retention for fitness companies.
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Personalized, relevant solutions rooted in science will succeed due to consumers taking control of health outcomes.