Women Gaining Economic Power and Driving Social Change
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Women are gaining more economic power as they start more businesses, earn as much or more than husbands, and own more homes. By 2030, women are expected to control $30 trillion in wealth as baby boomers transfer assets to wives.
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This shift is being driven by demographic changes as women outlive men and more women participate in the workforce and make financial decisions.
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However, the financial services industry has not adapted well to serve women's needs. Women feel disrespected, overlooked, and lack confidence in managing finances.
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Initiatives are trying to boost financial literacy and confidence among women through coaching programs, girls' education, and even poker lessons.
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As more wealth transfers to women, their increased economic power could drive systemic change in society due to differences in spending priorities.