Wendy's Stock Drops As Surge Pricing Plans Backfire
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Wendy's stock dropped 7% after reporting lower than expected earnings in February
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CEO announced plans to test "dynamic pricing," which was widely interpreted as surge pricing
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Wendy's faced intense backlash on social media and news outlets for surge pricing plans
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Wendy's walked back plans, stating they won't implement "surge pricing," but unclear what "dynamic pricing" means
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Competitors like Burger King and Chili's mocked Wendy's PR blunder by offering customers free food