Posted 3/6/2024, 7:03:05 PM
Dodge's New Electric Charger Ad Stirs Debate Over Messaging
- Dodge released a 10-minute commercial for the new electric Charger that is silly and divisive
- The ad has CEO Tim Kuniskis going back in time to kidnap the Dodge brothers and explain the new Charger
- Kuniskis focuses on how Dodge bucked trends and didn't prioritize efficiency over performance
- Some take issue with the "us verses them" theme appealing to "Republican victim complex"
- The debate is whether the ad's goal is to effectively sell cars or if its themes matter more