Meta's New AI Chatbot Billie Sparks Backlash for Unsettlingly Realistic Kendall Jenner Likeness
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Meta introduced an AI chatbot named Billie that looks and sounds disturbingly like Kendall Jenner.
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The video introducing Billie went viral, sparking alarmed reactions at how realistic she seems.
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Billie is part of Meta's initiative paying celebrities to license their likeness for AI assistants.
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Other celebrities involved include Paris Hilton, Tom Brady, Dwayne Johnson, and Snoop Dogg.
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Meta claims the AI assistants will help connect users, but some fear misuse of celebrity likenesses without consent.