Posted 4/7/2024, 10:01:00 AM
Slim Cans, Fat Prices? Coca-Cola Charges More for Popular Skinny Cans Despite Same Volume
- Reddit user coins term "trickflation" to describe Coca-Cola charging over double for slim cans despite same 12 oz volume
- Coca-Cola executives mentioned "inflation" 36 times in recent earnings call, indicating rising costs a key concern
- Slim cans gaining popularity as easier for manufacturers to transport more product, not to trick consumers
- Price hikes may unintentionally curb soda consumption like a "soda tax" rather than boost revenue
- Consumers complain but keep buying, so price hikes unlikely to drive changes in buyer behavior