Companies Overhyping AI Innovations, Simple Improvements Often Better Serve Customers
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Companies are overhyping AI capabilities to seem innovative, but it often doesn't improve products. Examples are a $400 "AI" toothbrush and Amazon's cashier-less stores.
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Amazon's cashier-less store tech proved too expensive and finicky for large grocery stores. Simpler innovations like warehouse logistics improvements better serve customers.
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Oral-B's $400 AI toothbrush likely doesn't use real AI. It seems a sensor provides brushing feedback, but AI is just marketing hype.
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Ask "why" questions about alleged AI innovations - why is this better than simpler options? Why does this task need AI?
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We'll eventually move past the AI hype once companies can't pretend basic tech is brilliant AI. But it feels relentless right now.