Threads and the Social/Communications Map

The main topic of the article is the competition between Meta's Threads and Twitter, and the potential impact of Threads on Twitter's user growth.

Key points:

1. Meta CEO Mark Zuckerberg tweeted a meme that hints at the differences between Threads and Twitter, suggesting that Threads is stealing what Twitter and Elon Musk have always wanted.
2. The article discusses the evolution of social media and user-generated content, highlighting the rise of TikTok and its algorithmic approach to content discovery.
3. The author presents a Social/Communications Map that categorizes different social media platforms based on their sorting algorithms and the type of content they prioritize.
4. The article explores the changes Twitter and Instagram have made to their platforms, with Twitter moving towards algorithmic selection and Instagram focusing on user-generated content.
5. The author speculates on the potential success of Threads and the impact it could have on Twitter, questioning whether users abandoned Twitter because of the platform itself or because it was difficult to get started.