Meta Restricts COVID Searches on New Platform Threads Amid Case Uptick
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Threads, Meta's new platform, is restricting COVID-related search terms amid an uptick in cases. The company confirmed it is temporarily blocking searches for words like "COVID" and "vaccines."
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Threads users see blank pages and CDC prompts when searching COVID terms. This comes as COVID cases rise again in the U.S.
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The FDA approved updated COVID boosters, with shots expected in coming days.
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Blocking COVID search terms shows Meta's desire to avoid "hard news" on Threads, per platform head Adam Mosseri.
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Threads launched in July and quickly got 100M users, but has since struggled to maintain momentum.