Instagram's Mosseri: Threads Won't Amplify News Despite User Demand, Aiming for Less Toxic Conversations

Instagram's Mosseri says Threads will not amplify news on the platform despite users flocking there for updates on major events.

Mosseri reiterated Threads is not meant to replace Twitter, but be a less angry place for conversation.

Threads saw a sharp decline in users after launch, potentially due to lack of news content central to sites like Twitter.

By avoiding news, Threads can be ultra-brand safe and steal ad dollars away from Twitter.

Meanwhile Twitter continues attempts to "fix" news on the platform, but it's unclear if it's helping or hurting.