TikTok Takes Majority Stake in Tokopedia, Indonesia's Top E-Commerce Site
- TikTok buying majority stake in Indonesia's largest e-commerce platform Tokopedia for over $1.5B
- Deal will see TikTok Shop integrated into Tokopedia, TikTok takes 75% stake
- Aims to serve Indonesian consumers and SMBs more comprehensively
- Campaign launching this week for Indonesia's online shopping day on Dec 12
- Indonesia's e-commerce market projected to grow from $62B this year to $160B by 2030