TikTok Launches STEM Feed in UK and Ireland, Aims to Highlight Educational Content for Teens
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TikTok is expanding its dedicated STEM feed to the UK and Ireland after launching it in the US last year. The feed shows educational content to users under 18.
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Since launching in the US, 33% of users have enabled the STEM feed and a third of teens visit it weekly. STEM content on TikTok has grown 24% since the feed launch.
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TikTok is partnering with Common Sense Networks and Poynter to assess STEM feed content for appropriateness and information reliability.
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The STEM feed launch comes as TikTok faces criticism for showing harmful content to kids and allegedly using addictive designs.
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TikTok is presenting the STEM feed as showing its platform as an educational hub amid worldwide lawmaker scrutiny.