TikTok Testing Longer 15-Minute Videos to Compete with YouTube

TikTok is testing allowing users to upload 15-minute videos, up from the current 10-minute limit. This test is with a small group of users in select regions.

The longer video length gives creators more flexibility for content like recipes, tutorials, education, comedy, etc.

This puts TikTok in more direct competition with YouTube for longer-form video creators.

TikTok has also tested a full horizontal screen mode to further compete with YouTube.

Not all users may welcome longer videos, as TikTok is known for short, entertaining clips. The company is aware of this with the launch of video fast forwarding.