Indonesia Bans TikTok from Allowing E-Commerce, Giving It 1 Week to Comply or Face Closure
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Indonesia has banned TikTok from allowing e-commerce transactions, giving it 1 week to comply or face closure. This impacts TikTok's growth plans for Southeast Asia.
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Transactions were banned on social media platforms like TikTok Shop and Facebook. Users cannot buy or sell goods through these apps anymore.
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As TikTok's largest Southeast Asian market, the ban significantly impacts its ambitions in the region. TikTok Shop accounted for 5% of Indonesia's e-commerce.
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TikTok may struggle operating a standalone app without e-commerce, as impulse purchases from content viewing is a key advantage. Moving users to a separate app could lead to high drop-off.
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The ban mainly impacts TikTok Shop, whose model relies on social commerce. Competitors like Shopee and Lazada remain largely unaffected.