Tim Cook Defends $3,500 Price Tag for Apple's High-Tech Vision Pro Headset
-
Apple CEO Tim Cook said the $3,500 price accounts for the "incredible amount of technology" packed into the product, including 5,000 patents.
-
Cook pointed to the multiple years Apple spent developing innovations around silicon, displays, AI, machine learning, hand tracking, etc.
-
The headset includes two Apple Silicon chips and allows users to experience digital content overlayed on the physical world.
-
Early customers didn't seem fazed by the cost, with preorders selling out quickly when they opened on January 19th.
-
Companies like Walmart and Nike are already exploring uses for the headset technology with customers and employees.