Tinder Launches 'Matchmaker' Feature to Let Friends Recommend Dates Amid Declining User Growth

Tinder launched a new feature called Tinder Matchmaker that lets friends view and recommend potential matches for users. However, users still have to approve any matches.

The feature aims to appeal to Gen Z users, who prefer using social media over dating apps to find relationships. Tinder is struggling to gain new users.

21% of Gen Z no longer use dating apps. 90% are frustrated with at least one dating app they use.

Tinder's competitors like Bumble and Hinge are gaining more users, while Tinder's monthly active users have slightly declined.

The feature allows users to generate unique links to invite friends to recommend profiles. Friends can swipe left or right, but can't actually like profiles on the user's behalf.