Meta Rolls Out New AI Tools to Boost Ad Business, But May Threaten Some Marketing Jobs

Meta unveiled new AI tools to help advertisers easily create ads with generative video, images and text. This could boost Meta's $117B ad business.

The free tools allow small businesses and influencers to make ads without specialized skills. Meta says they save advertisers 5+ hours per week.

By next year, AI background, image and text generation will be available to all US advertisers. But it may threaten marketing jobs.

Some worry free, easy AI tools could cause an overload of low-quality ads. But if it grows revenue, Meta's investors will be happy.

The tools still require human skills like copywriting and visual editing to optimize campaigns. But AI has already replaced roles at some agencies.