TOI Prints Upside Down Front Page as Part of Clever Colgate Ad
- TOI front page images were printed upside down on Dec 24 as part of a Colgate ad
- Readers were amused and questioned if it was a mistake or they were missing something
- TOI clarified it was an innovative Colgate ad, mentioned on the front page
- Ad continued on second page for Colgate MaxFresh with tagline about waking up fresh
- It was an "innovative way" to grab attention, not an actual mistake