Tony's Chocolonely Uses Bold Activism and Rapid Growth to Spotlight Inequality in Chocolate Industry

Tony's Chocolonely was founded by a Dutch journalist to raise awareness of exploitation in the cocoa industry.

The company uses bold marketing stunts and messaging to draw attention to inequality in the cocoa supply chain.

Tony's is one of the fastest growing chocolate brands in the UK, with £40 million in turnover in under 5 years.

Tony's faces challenges from rising cocoa costs and pushback over its activism, but remains committed to its mission.

The brand spends 7% of revenue on ensuring farmers get fair prices, seeing itself as an "impact company" rather than just a chocolate maker.