Toyota Unveils More Affordable Hilux Champ Pickup Aimed at Southeast Asia
- Toyota unveils stripped-down Hilux pickup truck named "Hilux Champ" aimed at emerging markets
- Hilux Champ features simplified cargo bed and interior to reduce costs
- Truck will launch in Thailand in January 2023 with starting price of 459,000 baht ($13,100)
- Concept model was shown at Japan Mobility Show in October
- Toyota targeting shifting demand in Thailand and other Southeast Asian markets with 20% cheaper truck