Posted 2/28/2024, 1:26:00 PM
Toyota's Hybrid Bet Paying Off as Shoppers Choose Affordability Over Pure EVs
- Toyota's hybrid-focused EV strategy is paying off as demand rises for hybrids over pure EVs
- Toyota tops the list of brands considered by EV shoppers despite having few pure EVs
- Toyota's "multipathway" approach to powertrains is resonating better with frugal customers
- Detroit automakers owe Toyota an apology after criticizing its EV approach for years
- Competitors like GM are now following Toyota's lead by bringing more hybrids to market