Toys 'R' Us Plans Comeback with New Flagship Stores and Nostalgia-Focused Strategy

Toys 'R' Us plans to open up to 24 flagship stores in the U.S. starting next year as part of a comeback attempt 6 years after bankruptcy.
The parent company, WHP Global, will also open Toys 'R' Us shops in airports and on cruise ships through a partnership.
This comes as brick-and-mortar stores have struggled in recent years with the rise of e-commerce and the pandemic.
Toys 'R' Us aims to tap into nostalgia - parents who shopped there as kids now have their own children.
But the new stores face challenges competing with Amazon on price and convenience.

nytimes.com

Relevant topic timeline:

9/29/2023

Macy's and Toys R Us Reveal 2023 Top Holiday Toy Picks for Kids

Macy's and Toys "R" Us have released their hot toy list for the 2023 holiday season, featuring popular toys such as Barbie, Hot Wheels, Pokémon, and Lego, available at Macy's stores nationwide.

9/29/2023

Toys R Us Plans Airport and Cruise Ship Stores in Major Expansion

Toys R Us plans to expand its presence by selling toys in airports and on cruise ships, in addition to opening new flagship stores across the country next year.

10/1/2023

Toys 'R' Us Plans Store Expansion as Vintage Toys Electrified and Lego Sells Braille Bricks Commercially

WHP Global, the company behind the revival of Toys 'R' Us, is planning to open numerous stores in 2022, including locations in airports and on cruise lines, to cater to the growing trend of travel retail.

10/2/2023

Toys R Us Plans Major Comeback with 24 New Flagship Stores and Airport Locations

Beloved toy retailer Toys 'R' Us is planning a major comeback by opening 24 flagship stores, stores in airports, and stores on cruise ships, with the first airport store set to open at the Dallas Fort Worth International Airport in November.

10/13/2023

After 11 Years, Surprise Wii U Sale Reported at Small Retailer With Old Stock

Someone recently purchased a brand-new Wii U, which has been discontinued for six years, indicating that a small retailer likely had remaining stock that wasn't returned to Nintendo.

Topics

Posted 9/30/2023, 1:17:25 AM

Toys 'R' Us Plans Comeback with New Flagship Stores and Nostalgia-Focused Strategy

Toys 'R' Us plans to open up to 24 flagship stores in the U.S. starting next year as part of a comeback attempt 6 years after bankruptcy.
The parent company, WHP Global, will also open Toys 'R' Us shops in airports and on cruise ships through a partnership.
This comes as brick-and-mortar stores have struggled in recent years with the rise of e-commerce and the pandemic.
Toys 'R' Us aims to tap into nostalgia - parents who shopped there as kids now have their own children.
But the new stores face challenges competing with Amazon on price and convenience.

nytimes.com

Relevant topic timeline:

9/29/2023

Macy's and Toys R Us Reveal 2023 Top Holiday Toy Picks for Kids

Macy's and Toys "R" Us have released their hot toy list for the 2023 holiday season, featuring popular toys such as Barbie, Hot Wheels, Pokémon, and Lego, available at Macy's stores nationwide.

9/29/2023

Toys R Us Plans Airport and Cruise Ship Stores in Major Expansion

Toys R Us plans to expand its presence by selling toys in airports and on cruise ships, in addition to opening new flagship stores across the country next year.

10/1/2023

Toys 'R' Us Plans Store Expansion as Vintage Toys Electrified and Lego Sells Braille Bricks Commercially

10/2/2023

Toys R Us Plans Major Comeback with 24 New Flagship Stores and Airport Locations

10/13/2023

After 11 Years, Surprise Wii U Sale Reported at Small Retailer With Old Stock

Someone recently purchased a brand-new Wii U, which has been discontinued for six years, indicating that a small retailer likely had remaining stock that wasn't returned to Nintendo.