Posted 1/9/2024, 3:00:00 PM
Tropicana Removes Letters from Name on Limited-Edition Bottles to Tout No Artificial Ingredients
- Tropicana is releasing limited-edition bottles that remove the letters "A" and "I" from its name to highlight the fact that its orange juice contains no artificial ingredients
- The marketing stunt is aimed at the Consumer Electronics Show, where Tropicana is stationing a truck and giving away juice
- Tropicana is hiding 100 of the special bottles in Kroger grocery stores across the US
- Consumers are increasingly looking for beverages with less sugar and calories compared to orange juice
- PepsiCo sold a controlling stake in Tropicana in 2021 as part of a focus on lower-calorie drinks like sodas and waters