Tropicana Removes Vowels in Bottles to Spotlight All-Natural Ingredients, Promise No Artificial Juices
• Tropicana removing "A" and "I" from name on some bottles, becoming "Tropcn", to highlight natural ingredients and say juice is "never artificial"
• Limited-edition "Tropcn" bottles randomly dispersed in Kroger grocery stores this month
• "Tropcn" bottles have contest - scan barcode for chance to win trip to Florida
• Tropicana introducing limited-edition "Tropcn" bottle at CES 2024 tech convention
• Tropicana CEO says campaign represents ongoing commitment to delivering highest quality 100% orange juice made from natural oranges