Tubi Rebrands with New Logo and Sonic Identity as Streaming Service Prepares for International Expansion
• Tubi unveiled a new logo and sonic brand identity as it prepares to expand internationally, starting with the UK this summer.
• The logo features vibrant new colors - "Turple" and "Hello Yellow" - and a circle representing the "Tubi rabbit hole."
• There is also a new tagline ("See you in there") and an upbeat sonic logo similar to Netflix's audio branding.
• The rebranding aims to create more cohesive messaging across Tubi's programming, products, and marketing.
• Tubi had a strong 2023, increasing US view time by 62% and revenue by 17%, surpassing rivals like HBO Max and Paramount+ in viewership.