Startup to Launch AI-Powered News Channel with AI Anchors, Raising Trust and Connection Questions
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Startup Channel 1 is developing an AI-powered news channel with anchors created by AI technology. It plans to launch the streaming channel later this year.
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Other news organizations like in Kuwait, Greece, South Korea, India, and Taiwan have also experimented with AI news anchors.
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There are questions around whether viewers will trust news delivered by AI anchors compared to human anchors. Surveys show trust in human news anchors has declined.
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AI may struggle to make the same emotional connection with viewers that human anchors can. The concept of "parasocial relationships" comes into play.
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Removing humans entirely from the news gathering and reporting process poses challenges for AI around detecting newsworthy events and conducting interviews.