AI Image Settings Stir Debate Between Creative Vision and Personalized Viewing
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TV makers like LG and Roku are giving AI more control over image settings, automatically adjusting brightness, contrast, and colors based on content.
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LG's new a11 AI processor claims to sharpen blurry images, make content more 3D, and refine colors to match the "mood" of what you're watching.
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Roku TVs use "AI" to optimize picture quality on the fly. Their business model revolves around collecting user data.
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Letting AI change picture settings could alter the creative intentions of filmmakers and make content look fake or uncanny.
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You don't have to respect a creator's vision, but you should respect your own autonomy over how you want your TV to look. Film grain and lower frame rates aren't inherently bad.