Twitter Rolls Out Deceptive New Ad Format That Mimics Tweets and Eludes Blocking

Twitter serving new undisclosed ad format that looks like link previews, can't be blocked or reported

Ads appear connected to clickbait ad networks, hint at platform's struggle to attract advertisers

Formatting makes ads blend in like news stories and links, no disclosure they're ads

Allows serving low-quality, chumbox-style ads out of desperation for revenue

Users report influx of new undisclosed ads in Twitter feeds in recent days