Upbeat Forecast Sees U.S. Ad Market Surging to $369B in 2024, Led by Digital and Cyclical Events

U.S. ad market forecast for 2024 raised to 9.2% growth ($369B) due to improving economic outlook and digital momentum

Social media and streaming ads will see strong double-digit growth in 2024 (14% and 13% respectively)

Retail and travel sectors will lead ad growth at 9% each, while entertainment and tech will decline

Cyclical events (e.g. 2024 elections) expected to drive extra $10B in ad spending

Digital pure players will capture most growth, traditional media slowing despite election boost