Uber Eats Launches TikTok-Style Video Feed to Inspire Users to Discover New Dishes
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Uber Eats is launching a TikTok-like short-form video feed to boost discovery and help restaurants showcase dishes. It will roll out globally after tests in New York, San Francisco, and Toronto.
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The feed shows nearby restaurants preparing food and is designed to inspire users to try new dishes, replicating seeing food in-person. Early data shows it boosts users' confidence in ordering unfamiliar menu items.
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The videos appear in carousels across the Uber Eats app. Clicking previews brings you to a vertical, swipeable feed of restaurant content.
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The videos aren't ads; Uber Eats isn't charging restaurants. The goal is to help merchants reach customers as they decide what to order.
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To further aid merchants, Uber Eats revamped its management software with personalized recommendations on promotions and other growth tactics. A new mobile app for restaurants launches this summer.