Shoppers Set to Pull Back Black Friday Splurging Amid Cost Crunch
• Shoppers expected to buy fewer items in Black Friday sales amid cost of living crisis and inflation
• British consumers forecast to spend £8.7 billion over Black Friday weekend, up just 0.4% on last year
• Spending focused on discounted Christmas gifts rather than expensive homewares
• Amazon strike action could disrupt country's largest online retailer on Black Friday
• High street footfall still around 10% below pre-pandemic levels as hybrid working changes shopping habits