Ulta Shares Drop as CEO Cites Possible Cooling Demand
- Ulta shares plunged after CEO warned beauty product demand may be cooling
- Analyst Anthony Chukumba "a little surprised" by Ulta's announcement
- First quarter tends to be tough for Ulta due to difficult prior year comparisons
- Too early to tell if cooling demand is a blip or sign of larger trend
- Ulta has competitive advantages like product mix, store experience, and loyalty program