Posted 3/15/2024, 4:21:11 PM
Under Armour Ad Sparks Debate Over AI Reusing Old Footage Without Permission
- An Under Armour ad sparked debate about AI use to repurpose old commercials
- The ad used footage of boxer Anthony Joshua from a previous ad 2 years ago
- The director of the original ad criticized this as an "AI-powered" ad when it relied on human-directed footage
- Photographers and directors raised concerns about brands reusing footage without permission or payment
- The ad director said Under Armour officially licensed the old footage, but others argued regulations are needed around AI ads reusing human work