U.S. Melon Market Ripe for Growth, Predicted to Expand to $1.19 Billion by 2030
• U.S. melon market predicted to expand to $1.19 billion by 2030, with annual growth rate of 2.99%
• Watermelon remains most popular melon, claiming lion's share of market
• Cantaloupe gaining momentum due to rich taste and health benefits
• Health and sustainability trends shaping consumer preferences and driving growth
• Innovation in marketing, e-commerce, product offerings fueling industry transformation